About: Why Screen Savers?
Screen Savers have turned out to be, by far, the most popular form of advertising that you can put on a web site. Every month, people download millions of screen savers which advertise movies, television shows, sports teams, foods, liquor, cars, you name it. And when they see those screen savers, repeatedly, they make an impression. They are an amazingly effective means of communication with an audience that is self-selected to care about your message -- people who have come to your web site, and taken the time to download your content.

Screen savers entertain, inform, and influence. And they do so repeatedly, and automatically. One copy of a screen saver can easily make hundreds of impressions per week -- at no "per impression" cost, delivered to a willing audience, with sound, interactivity, and full motion video.

Screen savers have time on their hands. In today's 30 second sound bite world, you can take the time in a screen saver to explain all of the features of a product, to show high quality images of actors, products, or scenery -- whatever your audience wants to see. And today, screen savers can be interactive. They can solicit feedback, invite interaction, and act on the inputs provided. They can open web pages, submit forms, download pictures, and change their look and feel on the fly.

Screen savers bring your audience back. They remind users of you, your web site, your telephone number, and your product's name.

Screen savers are the refrigerator magnets of the high tech world; people expect to see them, and they subtly wait to provide information that nudges out the competition.
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