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| About: Why
Screen Savers? |
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Screen
Savers have turned out to
be, by far, the most popular form of advertising that
you can put on a web site. Every month, people download
millions of screen savers which advertise movies, television
shows, sports teams, foods, liquor, cars, you name it.
And when they see those screen savers, repeatedly, they
make an impression. They are an amazingly effective means
of communication with an audience that is self-selected
to care about your message -- people who have come to
your web site, and taken the time to download your content.
Screen savers entertain, inform, and influence. And they
do so repeatedly, and automatically. One copy of a screen
saver can easily make hundreds of impressions per week
-- at no "per impression" cost, delivered to
a willing audience, with sound, interactivity, and full
motion video.
Screen savers have time on their hands. In today's 30
second sound bite world, you can take the time in a screen
saver to explain all of the features of a product, to
show high quality images of actors, products, or scenery
-- whatever your audience wants to see. And today, screen
savers can be interactive. They can solicit feedback,
invite interaction, and act on the inputs provided. They
can open web pages, submit forms, download pictures, and
change their look and feel on the fly.
Screen savers bring your audience back. They remind users
of you, your web site, your telephone number, and your
product's name.
Screen savers are the refrigerator magnets of the high
tech world; people expect to see them, and they subtly
wait to provide information that nudges out the competition. |
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