Why Screensavers?

Here are a few thoughts you can use to sell your clients on having you build them screensavers:

Screensavers are popular. Every month, people download millions of screensavers which advertise movies, television shows, sports teams, foods, liquor, cars, brands, and companies. Your clients have fans. You can help to reach them.

Screensavers build brands. For the consumer, a screensaver is a form of self-expression, or something that satisfies a personal interest. For your clients, they provide free branding impressions.

Screensavers extend the brand experience. You can help your clients connect with their customers at home, at work, and even at their local coffee shop. Anywhere they have their computer can be a personal branding experience.

Screensavers are viral. Friends, family, co-workers, and even strangers at Starbucks are going to see your customers' screensavers, and think to themselves... "I want to see that movie!" or "That's cool! where can I get that?" or "That company has style!"

Screensavers can be interactive and dynamic. They can deliver the latest news, solicit feedback, invite interaction, and act on whatever information their users provide. They can open web pages, submit forms, download pictures, and change their look and feel on the fly. You can shape an impression of your clients which is modern, up-to-date, and "now," rather than boring, static, and non-ironically retro.

Screensavers will keep their audience entertained, informed, and engaged, and keep your clients in mind at the time.

If you want to show them some examples, check out winscreensavers.com for hundreds of the best.